Broadleaf is owned by a wide number of shareholders who we characterise as either Insider or Community shareholders.
Since our inception, we have built on a principle that around half our shareholders would come from within the businesses we have partnered with.
This is our version of a co-operative and exemplifies the “For Us, By Us” mantra.
Community without aligned ownership becomes fragile.
That’s why Broadleaf places so much emphasis on shared ownership, not just within individual businesses, but across the broader ecosystem. It turns community from a concept into a commitment.